How is Nissan pronounced in Japan?

In Japanese, the name Nissan is pronounced "ニッサン" which is written in katakana script. The pronunciation of the name is similar to the way it is pronounced in English, with a stress on the first syllable.

In more formal settings or in Japanese-language media, the company is often referred to as "Nissan Motor Company, Limited" and pronounced "Nissan Jidōsha Kabushiki-gaisha" in Japanese. However, in everyday conversation, the company is generally referred to simply as "Nissan" and pronounced as "ニッサン".